International Future AI Summit 2024
Aug 2023 - Present / Associated with Future Campus - Project Link
The Future AI Summit 2024, held at Bahçeşehir University's BAU Future Campus in Istanbul, marked a significant milestone as the most comprehensive AI conference in the MENA region. Over two days, the event drew an impressive 7,500 participants, including professionals, researchers, and AI enthusiasts. With 120 speakers, 50+ brands, and over 60 academicians, the summit offered a vibrant environment for knowledge exchange and networking.
Spanning five stages, the summit featured 55 sessions that covered a wide array of AI-related topics. These sessions delved into the latest technological advancements, ethical considerations, and the transformative impact of AI on sectors such as education, healthcare, finance, and more. The interdisciplinary nature of the discussions ensured valuable insights for attendees, regardless of their experience level or industry focus.
A central theme of the Future AI Summit was the integration of AI into everyday business operations and its potential to drive innovation and efficiency. Experts highlighted how AI is reshaping industries, creating new opportunities, and addressing complex challenges. The potential of AI to revolutionize education and healthcare was particularly emphasized, with discussions on the need for ethical frameworks and regulatory measures to guide AI development and implementation.
The summit also showcased cutting-edge AI technologies and solutions from leading companies and startups. Interactive exhibits and demonstrations allowed participants to experience these innovations firsthand, offering practical insights into AI's applications and its potential to solve real-world problems. This hands-on approach was crucial in illustrating the tangible benefits and challenges associated with AI technologies.The Future AI Summit 2024, held at Bahçeşehir University's BAU Future Campus in Istanbul, marked a significant milestone as the most comprehensive AI conference in the MENA region. Over two days, the event drew an impressive 7,500 participants, including professionals, researchers, and AI enthusiasts. With 120 speakers, 50+ brands, and over 60 academicians, the summit offered a vibrant environment for knowledge exchange and networking. Spanning five stages, the summit featured 55 sessions that covered a wide array of AI-related topics. These sessions delved into the latest technological advancements, ethical considerations, and the transformative impact of AI on sectors such as education, healthcare, finance, and more. The interdisciplinary nature of the discussions ensured valuable insights for attendees, regardless of their experience level or industry focus. A central theme of the Future AI Summit was the integration of AI into everyday business operations and its potential to drive innovation and efficiency. Experts highlighted how AI is reshaping industries, creating new opportunities, and addressing complex challenges. The potential of AI to revolutionize education and healthcare was particularly emphasized, with discussions on the need for ethical frameworks and regulatory measures to guide AI development and implementation. The summit also showcased cutting-edge AI technologies and solutions from leading companies and startups. Interactive exhibits and demonstrations allowed participants to experience these innovations firsthand, offering practical insights into AI's applications and its potential to solve real-world problems. This hands-on approach was crucial in illustrating the tangible benefits and challenges associated with AI technologies.
Skills: Organization Skills · Corporate Communications · Artificial Intelligence (AI) · Higher Education · Nonprofit Organizations · Academic Research · University Relations · Artificial Intelligence for Business · Conversational AI · Artificial Intelligence for Design
Radio Glamorize - Party in Your Pocket
Mar 2021 - Present / Associated with SDi - Project Link
Radio Glamorize is an international music platform that brings together amateur musicians and professional producers. The platform is a part of the Torq and Glamorize Records, supported by the expertise of Sound Design Istanbul, an organizational structure that provides technical and creative auditory services for various projects.
The main objective of Radio Glamorize is to provide a new generation of music media that caters to the needs of both amateur and professional musicians. The platform aims to support creators of alternative cultures and to bring together different music styles from around the world. Radio Glamorize provides 24/7 non-stop music through its programs that cover Techno, house, ethnic, electronic, and many other music genres. By providing an interactive platform that allows musicians to collaborate with producers, Radio Glamorize aims to create a global community of music enthusiasts.
The team behind Radio Glamorize is composed of experts in various fields. Sound Design Istanbul, the organizational structure that provides technical and creative auditory services, has a team of experts in recording, mixing, mastering, composition, arrangement, and sound design. Additionally, the team has expertise in advertising, design, branding, public relations, and marketing.
The Radio Glamorize team has a team of experts in design and branding. The team ensures that the platform has a unique visual identity that reflects its innovative approach to music media. By using a modern and creative design, the team aims to attract the attention of its target audience.
Radio Glamorize is an innovative music platform that aims to bring together amateur and professional musicians from around the world. With its 24/7 non-stop music programs and interactive platform, Radio Glamorize creates a global community of music enthusiasts.,
Innovative Design Academy - BAU IDEA
May 2018 - Present / Associated with BAU GLOBAL - Project Link
IDEA is an avant-garde education academy that integrates technology with art and design, firmly believing in the transformative potential of innovation. Its educational processes are customized according to each student's individual goals, and the training programs consist of modular courses spanning a duration of two months. Students from diverse backgrounds can tailor their education process by assembling a combination of modules that are most suitable to their skill level and requirements. Equipped with modern, state-of-the-art studios and professional-grade tools, IDEA offers a practice-oriented environment that enables students to engage in a range of activities, from basic exercises to complex, professional projects.
With a strong emphasis on professional development in the fast-paced media and design world, IDEA presents a dynamic educational model that encompasses a variety of disciplines, such as Audio & Sound Design, Visual Design, Filmmaking, Video Design, Game Design, Acting, and World Music, underpinned by continuous practice that reinforces theoretical knowledge.
IDEA provides students with a cohesive education structure that integrates content from various fields of study. For instance, students can blend their training in audio technologies with film design to produce top-quality film and video productions in the visual field, and autonomously manage post-production processes, such as sound design and sound mixing, for the visual content they create.
By synergizing design, technology, and art through a pioneering educational approach, IDEA's mission is to guide students through every stage of their professional journey, inspiring them to reinvent themselves and discover their full potential.
Bahçeşehir College Sports Club - RED DRAGONS / Branding
Jan 2017 - Present / Associated with Bestimage - Project Link
As part of the branding process for Bahçeşehir College Sports Club, Serdar Şenel and Bestimage Group used their visual design expertise to create a distinctive and memorable brand image for the team.
They started by developing a logo that would represent the club's values and aspirations. The logo features a red dragon, which is a symbol of power, strength, and good fortune in Chinese culture. The red color of the dragon is also significant, as it represents passion, energy, and excitement. The dragon is set against a black background, which creates a bold and striking visual impact.
In addition to the logo, Serdar Şenel and Bestimage Group created a full visual identity system for the club, including a color palette, typography, and graphic elements. The primary color of the club is red, which is used throughout all marketing materials, from uniforms to promotional posters. The typography is modern and sleek, with clean lines and bold lettering.
The visual design expertise of Serdar Şenel and Bestimage Group also extends to the club's website, social media channels, and other digital marketing materials. They used a consistent visual language across all platforms, ensuring that the brand image is cohesive and easily recognizable.
Overall, the visual design expertise of Serdar Şenel and Bestimage Group played a significant role in creating a strong and memorable brand image for Bahçeşehir College Sports Club. The bold and distinctive visual identity reflects the club's values and aspirations, helping to attract fans and build a loyal following for the team.
The team's corporate branding and identity were also created by Bestimage Group, and they worked closely with the club's management to develop a brand that reflected the club's values and identity. This included creating a distinctive color palette, typography, and other visual elements that were used consistently across all the club's materials and communications.
Sound Design Istanbul - Music Projects / PRODUCER
May 2013 - Present / Associated with SDI - Sound Design Istanbul - Project Link
Since April 2013, Sound Design Istanbul, directed by Serdar Şenel, has been a driving force in the music and sound design industry, delivering a broad scope of projects that span music production, advertising, film soundtracks, and event organization. Operating under multiple labels such as Glamorize Records, Torq Records, Beatorq, and SDI Music, the studio has released a diverse array of works from artists like Saki Band, DJ Hope, Sedat Şenel, Erdem Yetim, and Papa & Soul.
In addition to EPs for artists such as Beatorq (Schussel, Dadaism, Sanskrit, Inner Voice), Sound Design Istanbul actively collaborates with a network of studios, including GENESYS, ICON, and EMP-DJ, enhancing both the technical and creative aspects of its projects. Through these collaborations and its partnerships with creative academies, Sound Design Istanbul has nurtured the careers of numerous professionals in the industry, supporting a new generation of talent with hands-on training and practical experience.
Sound Design Istanbul also manages Radio Glamorize, a unique music platform that features curated soundscapes across genres, expanding its creative reach. This platform not only showcases a diverse catalog of music but also strengthens the studio’s connection to both local and international audiences, blending auditory innovation with high standards in production quality.
By catering to varied musical needs, Sound Design Istanbul has developed a holistic, design-oriented organizational structure, offering end-to-end solutions that cover everything from composition and arrangement to technical processing like recording, mixing, and mastering. These comprehensive services underscore the studio's mission to elevate music production and sound design while maintaining the flexibility to adapt to the unique demands of each project.
BAU GLOBAL - Organization and Manage : Head Office of Communication and Design
May 2011 - Present / Associated with BAU Global / Bahcesehir Ugur Educational Institution - Project Link
Serdar Şenel : Designing "World Network Communication Operation" and Manage Corporate Communication Offices : Founded Head Office of Communication and Design / BAU Global
- Created BAU Global Corporate Identity Design

The BAU Global Education Network is comprised of higher education institutions spread around the world. This international network welcomes students from across the globe to study at a number of locations. Students and graduates of BAU Global form an academic community that spans many countries on four continents: North America, Europe, Africa, and Asia. BAU Global universities offer nearly two hundred undergraduate, graduate and doctoral programs in architecture, art, business administration, communication, design, economics, education, engineering, health sciences, information technologies, law, medicine, and social sciences.
BAU Global develops global citizens who are committed to values that benefit the entire world. The institutions in this network not only meet the standards set forth by the accreditation bodies in their home countries, but are also highly ranked in the disciplines they offer. 
Bahçeşehir College Corporate Identity and Campaigns
May 2011 - Present / Associated with Bestimage - Project Link
Serdar Şenel is a highly accomplished professional with a wealth of experience in visual design and communication strategies. He has worked on various projects that are aimed at promoting innovative and engaging educational solutions. His expertise has been instrumental in developing leading initiatives in their respective fields.
One of his most notable projects was designing the corporate identity and advertising campaigns for Bahçeşehir College. This project helped establish the institution as a leading organization in the field of education. In addition to this, he has also designed several other projects, including the Future Campus Concept, the Apply Fentek Concept, and the Bahçeşehir Publications/Mentora Publications Concept.
Serdar Şenel's work on these projects has been highly successful due to his ability to understand the client's needs and develop creative and innovative solutions. He has also designed several projects that focus on creating innovative and engaging educational solutions. These projects include Science and Technology + Coding and Robotics Concepts, STEM+A and its related works/Stem+ Biennial, New Campus Corporate Identities, and more.
His work on the Bahçeşehir College Sports Club All Corporate Identity, Bahçeşehir College Sports Club Advertising Campaigns, Red Dragons Concept, BK Basketball All Merchandise Product Designs, and all social media videos for broadcasting and image has helped establish the sports club as a leading organization in Turkish basketball and attract new fans and supporters.
Overall, Serdar Şenel's expertise in visual design and communication strategies has played a critical role in developing a diverse range of projects, all aimed at promoting innovative and engaging educational solutions. His ability to develop creative and effective solutions has helped establish these projects as leading initiatives in their respective fields.
Bahçeşehir University Corporate Identity / Advertising / Visual I.D. / Promotions
Jun 2005 - Present / Associated with Bestimage / BAU Global - Project Link
Since 2005, Serdar Şenel has contributed to shaping the brand identity of Bahçeşehir University, collaborating with Bestimage on various aspects, including corporate identity, advertising, visual identity, and promotional services. Throughout this time, he has worked on developing a 360-degree communication approach, focusing on brand-building processes that include advertising campaigns, visual identity projects, and branding efforts for university campuses.
Serdar Şenel has played a key role in creating and managing advertising campaigns that reflect Bahçeşehir University’s values and appeal to diverse audiences. His work includes the branding of the university’s campuses, both within Turkey and internationally, where he has overseen the development of visual elements that give each campus a unique identity while maintaining consistency across the university’s brand.
In addition to advertising and campus branding, Serdar Şenel has implemented strategies focused on mass communication and building audience loyalty. This has involved creating campaigns and engagement materials that enhance Bahçeşehir University's connection with its community, fostering a sense of belonging among students, faculty, and alumni.
Corporate identity projects form another significant part of his work, ensuring all visual and promotional materials align with Bahçeşehir University's mission and values. This includes consistent messaging and design across both digital and print platforms, creating a cohesive presence for the university in various communication channels.
Founding Bestimage Group - Creative House
Jul 2003 - Present / Associated with Bestimage - Project Link
About Bestimage Group:
Bestimage Group is a leading full-service marketing and advertising agency that has been operating for over 20 years. We are a dynamic and innovative organization that is dedicated to providing our clients with the highest quality services and solutions. Our team of experts includes more than 25 designers, over 20 videographers, and a range of other specialists who are dedicated to delivering outstanding results for our clients.
Expert Team:
Our team is composed of highly skilled and experienced professionals who have a wealth of knowledge and expertise in the field of marketing and advertising. We work with a diverse range of clients across various industries, and our team members are experts in the latest trends, technologies, and strategies that are used to create effective campaigns.
Method:
At Bestimage, we use a range of cutting-edge methods and techniques to develop and execute our campaigns. We employ a design thinking approach to all of our projects, which allows us to create truly unique and effective solutions for our clients. Additionally, we are always researching new trends and seeking out the latest technologies to ensure that we stay ahead of the curve in our field.
Services:
Bestimage offers a wide range of services to our clients, including:
Brand Architecture: We use an academic approach to help our clients develop a strong and consistent brand identity that resonates with their target audience.
Social Media Advertising: We use stopper images and attention research to create effective and engaging campaigns that are designed to capture the attention of your target audience.
360 Degree Engaged Campaign: We work closely with our clients to create a comprehensive and integrated campaign 
Strategic Communication: We use advanced techniques to segment and categorize target audiences, allowing us to create highly effective communication strategies that are tailored to specific groups.
Designing FUTURE CAMPUS BRANDING - Bahcesehir University
Jun 2020 - Jan 2022 / Associated with Bestimage - Project Link
As the lead designer for the FUTURE CAMPUS brand, We are thrilled to share my expertise and experience on this exciting project. Our main aim was to create an entrepreneurial ecosystem and a high-tech campus that would attract the brightest minds in the industry. To achieve this, we employed a design thinking perspective that ensured that the design of the campus was not only aesthetically pleasing but also functional and practical. 
One of the critical components of the design process was the use of information graphic design perspective, which helped us to create a comprehensive set of visual guidelines that were used throughout the campus. These guidelines helped us to create a cohesive brand identity and consistent visual language that could be applied across all touchpoints. 
Sustainability was also a key consideration in the design of the campus, and we worked to incorporate sustainable materials and practices wherever possible. By prioritizing sustainability, we were able to create a natural campus perspective that seamlessly blended with the surrounding environment. 
In terms of branding, we worked to develop a visual identity that reflected the innovative and forward-thinking nature of the campus. We created a set of visual guidelines that included a range of branding elements, such as typography, color palettes, and imagery. These guidelines were applied across all marketing collateral, from brochures and flyers to digital assets and social media.
Overall, the FUTURE CAMPUS project was an exciting and challenging project that pushed the boundaries of what is possible in modern campus design. Through our design thinking perspective, information graphic design perspective, sustainability perspective, natural campus perspective, and innovation and technopark perspective, we were able to create a campus that is not only beautiful but also functional and practical, and that fosters innovation and growth.
Corporate Identity Design of BAY ATLANTIC UNIVERSITY
Jun 2017 - Jan 2018 / Associated with Bestimage - Project Link
As the designers for the Bay Atlantic University brand, our primary objective was to create a visual identity that accurately reflects the university's mission, values, and unique attributes. Our role in this project entailed conducting thorough research and gathering pertinent information about the university's target audience, values, and objectives. Based on this information, we devised a brand strategy that would effectively communicate the university's message and resonate with the intended audience.
The design process involved creating a logo, color scheme, typography, and other visual elements that form the foundation of the brand identity. We aimed to develop a clean, modern, and sophisticated look that would appeal to both US and international students. The color palette was meticulously selected to reflect the university's location in Washington DC and to convey a sense of professionalism and authority.
One of the challenges we encountered in designing the Bay Atlantic University brand was to create a visual identity that would stand out from other universities and colleges in the area. To overcome this challenge, we incorporated unique elements into the design, such as the use of negative space in the logo to create a hidden symbol representing the university's location in the heart of Washington DC.
Throughout the design process, we collaborated closely with the university's leadership team to ensure that the final brand identity accurately reflected the university's values, mission, and unique attributes. The outcome is a strong and cohesive brand identity that effectively communicates the university's message and resonates with its target audience.
We take great pride in having been a part of the Bay Atlantic University brand design project and we firmly believe that the final product will help to establish the university as a leader in higher education, both in the US and internationally.
Corporate Identity Design of TANAP
Jun 2011 - Jan 2012 / Associated with Bestimage - Project Link
The Trans Anatolia Natural Gas Pipeline (TANAP) Project is a major infrastructure project aimed at transporting natural gas from Azerbaijan and neighboring countries to Europe through Turkey. The project was initiated through a Memorandum of Understanding signed by the governments of Turkey and Azerbaijan in December 2011.
As experts in advertising, design, branding, public relations, and marketing, the team at Bestimage Group has been integral in the development and success of the TANAP project. Our team has played a crucial role in designing and branding the project, ensuring that it has the right image and message to appeal to its target audience.
As experts in branding and advertising, we have created a strong visual identity for the TANAP project that conveys its importance and relevance to the region. Our team has developed marketing materials and communication strategies that effectively communicate the benefits of the project to its stakeholders, including the government, investors, and the general public.
Through our public relations expertise, we have also helped to manage the project's reputation and ensure that it has a positive impact on the communities it serves. Our team has worked closely with the State Oil Company of Azerbaijan (SOCAR), the Petroleum Pipeline Corporation of Turkey (BOTAS), and the Turkish Petroleum Corporation (TPAO) to ensure that the project is completed on schedule and to the highest standards of quality.
Overall, our team at Bestimage Group is proud to have contributed to the success of the TANAP project, and we look forward to seeing the positive impact it will have on the region's economic development and energy security for years to come.